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Speed Tweak

Learn speed techniques you can use to increase page download speed. Speed Tweak of the Week shows how to optimize XHTML, CSS, JavaScript, graphics, and other web page components to maximize web site speed and usability.

Acrobat 8 PDF Optimizer Review Continued

Unembed or Subset Fonts Depending on the font, each additional font face can easily add 40K or more of data to PDF files if fully embedded (unusual) or less if subset (the norm). For smaller PDFs, that can make a …

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Acrobat 8 PDF Optimizer Review

Adobe’s PDF Optimizer Acrobat 8’s PDF Optimizer (Advanced -> PDF Optimizer) is an improved version of Acrobat 7’s PDF Optimizer – both of which are interfaces into Distiller’s settings (see Figure 3). You can strip, flatten, downsample resolutions, and remove …

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PDF Optimization Tools

PDF Enhancer 3.1 While Acrobat does a good job of optimizing PDFs, there are a number of third-party tools available that can shrink, enhance, and combine your PDFs beyond what is available in Acrobat. PDF Enhancer 3.1 from Apago optimizes …

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Combine Multiple Files into a Single or Packaged PDF

New in Acrobat 8 Professional is the ability to combine multiple files into one consolidated PDF or a PDF “package.” The new “Combine Files” menu allows you to merge multiple files in different formats into one merged PDF file, where converted documents …

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PPC Optimization: Strange Attraction – ad text optimization boost performance

Learn how using strange attraction in your ad text can lower CPC and boost CTR and conversions. Grab attention with letter and symbol combinations to optimize PPC campaigns.
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Case Study: Teachthought.com Dedicated Server Upgrade

In this case study, moving from a shared to dedicated server improved TTFB by 75% and repeat view load times by 70%.
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PPC Optimization: Abbreviate Ad Text – lower CPC & cost per conversion

Abbreviating key phrases in PPC text ads can lower CPC and the cost per conversion. Our otherwise identical text ad with “Michigan” abbreviated to “Mich” decreased the cost per call by more than 35%, and increased the conversion rate by 33 percentage points.
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PPC Optimization: Be Specific – use specific ad text boosts conversion rates

Using specific copy in your PPC ad text can improve conversion rates. Giving searchers ad text that more closely matches their search queries gives them results that more closely match their goals.
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PPC Optimization: Experiments in Punctuation – optimize conversion rates of adwords text ads

By varying the punctuation and plurals within your text ads, you can optimize their conversion rate and cost per conversion. This article shows a case study of call only text ad optimization.
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PPC Optimization: Ad Text Position – optimizing ppc conversion rates

Leading with benefits can improve PPC text ad conversion rates. We show a case study that improves conversion rates by 1.8X.
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