When optimizing PPC ad text be as specific as possible in your ad copy. Specific locations (i.e., city, state, airport), benefits (50% off, easy on/off, 1,500 patents) or services tend to get better conversion rates than broader phrases. One area ripe for optimization is the business name field. You can tweak the business name field to match the business name’s location with the ad campaign. In this case, we tried changing the business name from a broader “Michigan” phrase to a more specific “Ann Arbor” phrase.
Website Optimization
PPC Optimization: Experiments in Punctuation – optimize conversion rates of adwords text ads
After you’ve tried different PPC ad text position and display URL expansion it’s time to tweak punctuation! Varying punctuation on winning ads can improve conversion rates. You need to be careful, however, when varying punctuation in your text ads. Google has strict guidelines on what it will accept, with the risk of having your ads disapproved in the offing.
PPC Optimization: Ad Text Position – optimizing ppc conversion rates
Our tests have shown that ad text optimization is the most effective means to optimize PPC conversion rates. One PPC ad optimization technique is to vary text position to find the optimum location. In this article we show how a simple change of text position within a PPC ad can have dramatic effects.
PPC Optimization: Display URL Expansion
Last time we explored optimizing your PPC campaign with gender targeting. We found that men tend to convert better than women for our example cosmetic dentist. In this article we’ll show how to optimize a Call Only campaign with Display URL optimization. You can expand the Display URL with keywords and calls to action to boost click-through and conversion rates. This article shows an example of display URL optimization.
Optimizing the RRS Monopod Tilt Head – really right stuff mh-01 tilt head
Like we did for our Arca-Swiss B1 tripod head this article shows how to optimize the weight (and cost) of a monopod tilt head. The latest offset tilt heads allow monopod users to mount heavy cameras on relatively lightweight monopods. As monopods are commonly used for hiking and travel, we set out to lower the weight of the tilt head, while still providing stability.
PPC Optimization: Gender Targeting
Last time we explored optimizing your PPC campaign with age range targeting. We found that middle-aged people tended to convert better, for a particular client. In Google Adwords you can also target demographics by gender. Studies have shown that men and women tend to browse and shop differently on the Internet. Let’s look at how you can use differences in gender behavior to optimize bids to boost PPC conversion rates.
PPC Optimization: Age Range Targeting
Last time we explored optimizing your PPC campaign with ZIP code targeting. Like the other demographic targeting options that Google provides, age and gender targeting can help improve your conversion rates to squeeze more leads out of your advertising spend. In this installment we look at how you can use age range targeting to optimize conversion rates.
PPC Optimization: ZIP Code Targeting
For PPC campaigns that target a specific geographic location, there are a number of ways to optimize conversion rates. You can target different household incomes, business areas and universities, genders, age groups, and ZIP codes. Based on the performance of each individual demographic and location, you can adjust your bids to improve conversion rates to squeeze more leads out of your AdWords spend. This article shows how to add ZIP code targeting to your PPC campaigns to boost conversion rates.
Using a WordPress Caching Plugin for Website Speed
Highly dynamic sites are great for conversions and search engines. Each time you visit a dynamic site things change: images, testimonials, videos and the like. Dynamic sites can have performance issues however. Using a WordPress caching plugin can help speed up initial and repeat page loading speeds. This article shows the effect of W3 Total Cache plugin on response time metrics.
Optimizing Youtube Video Loading Speed
Youtube is a popular video streaming site owned by Google. With over a billion users and billions of daily views Youtube is seemingly everywhere on the Internet. Using your Youtube account is a convenient way to include videos into your website, and use their bandwidth. Unfortunately, too much of a good thing can slow down your site. This article explores a way to speed up Youtube video loading to speed up your site.