Millions of Americans wanting to enroll in Obamacare use the healthcare.gov official website. Just over one year ago, health care consumers were directed to log on to the healthcare.gov website starting on October 1, 2013. The healthcare.gov website experienced growing pains after its initial launch. Starting November 15, 2014 citizens were directed to the healthcare.gov website to enroll or reapply to avoid penalties for not having “minimum essential coverage.” This article compares the website performance of healthcare.gov one year later. How does the popular site fare after one year of improvements?
Banner Ad Study: The Female Gaze
With the rapid growth of online advertising, viewer attention is becoming increasingly scarce. In 2018 alone, total media ad spending will rise 7.4% to $638 billion. Digital media will account for 43.5% of this total ad spend (eMarketer 2018) and will surpass conventional advertising by 2021. With online browsers bombarded with more and more advertising …