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Like Smart Search Campaigns do for Search Campaigns, Smart Display Campaigns automate much of the semi-manual process of setting up and running a regular display campaign in Google Ads. The Google Display network has a vast reach of over 2 million sites reaching 90% of the people on the Internet. Display ads appear in many different formats …
In a previous article, we wrote about early warning signals that can help you optimize PPC ads faster using Phone Calls and PTR (phone through rate) data. In this follow-up article we explore additional metrics to help optimize PPC ads faster, including Impressions Top & Absolute Top, and Average Session Duration. Using these metrics can give you …
In July 2018 Google rolled out Smart Campaigns in Google Ads in the US. Smart campaigns are designed for small businesses without a dedicated marketing staff. Semi-automated and self optimizing Smart campaigns are designed to drive leads and traffic with minimal setup and maintenance (see Figure 1). While it may sound like an oxymoron, Smart …
In Google Ads the bid strategy you choose determines how Google calculates your ad bids. Different bid strategies have different uses and advantages, and include manual and automated bid strategies like “Maximize Clicks” and “Target CPA” (see Figure 1). Depending on your ultimate goal, leads, conversions or traffic, there are one or more bid strategies …
Call-only ads are a good way to drive calls to your business directly from ads. Call-only ads are only shown on devices that can make calls, such as smart phones. Over time however, we’ve found that in some highly competitive markets, the quality score of keywords associated with a call-only campaign can drop below 3/10, …
Display ads are a good way to advertise to a large audience at low cost. You can maximize your PPC campaign effectiveness by strategically targeting the demographics and schedule of your audience. This article shows how to “daypart” the ad schedule of a display campaign. What is Dayparting? Dayparting is the process of scheduling your …