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Conversion Rate Optimization Increases Web Site Response Rates By 50% to 900%

Conversion Rate Optimization Services By WebSiteOptimization.com

Conversion Rate Optimization is the process of optimizing your web pages to minimize your “bailout rate” and maximize your “conversion rate” (CR) by making your website more persuasive and easier to navigate. Conversion rate optimization uses persuasive copywriting and layout to convert more visitors into buyers. Conversion rate optimization is the fastest and easiest way to increase leads and sales generated from your web site without spending more money on increasing your traffic.

According to a recent Gartner Group study, 50% of web sales are lost because visitors cannot easily find the content, products, or services they're looking for on web sites. Knowing your web site's "conversion rate" is THE most important e-metric to track, yet 60% of marketers do NOT know how well their web site is converting visitors to clients.

Common Problems

Unfortunately, most web sites are terrible at converting traffic to leads or sales. The typical websites we're hired to optimize lack critical trust-building components, have confusing navigation, and contain no compelling or benefit-oriented value proposition, headlines, content, or offers. In fact, they waste 75%+ of their traffic due to lack of "sales-ability."

If you've invested in web site development only to find that your site is not optimized to generate high conversion rates, you are missing out on the biggest opportunity to increase your results and profits.

The Solution: Conversion Rate Optimization

Have the Conversion Rate Optimization experts at Web Site Optimization transform your web site into powerful marketing machine that pulls MAXIMUM response and profits for your company.

Your newly updated web site will provide you with an immediate boost in results and provide you with a long term increase in leads and sales generated by your web site.

In fact, Conversion Rate Optimization combined with a pay per click program is your best option if you seek fast results or while you are waiting for your search engine optimization (SEO) program to "kick in."

Benefits of our Conversion Rate Optimization Service

• Conversion Rate Evaluation - To increase your conversions (leads, opt-ins, sales), we will identify your target market’s demographics, psychographics, and value-hierarchy (benefits wanted).
• Web Content Planning - We will conduct market research, competitive research, and create a content redesign plan to beat the competition.
• Persuasive Copywriting - We will write compelling, targeted benefit-oriented copy (headlines, content, and offers) for your web site to build credibility and persuade your qualified visitors to ACT! by contacting you and becoming a lead.
• Landing Page Writing – We will write new landing pages for your services that persuade your visitors to contact you and buy.
• ABC Split Testing - Uses Taguchi-like multi-variable testing software to conduct numerous split tests to maximize your web page and landing page conversion rates, leads, and sales. Our software tests different content variations (headlines, page copy, offers, layout, and style) to find which combination gives you the best conversion rate. Multi-variable split testing takes any guesswork out of conversion rate optimization since the numbers speak for themselves!
• 100% Guarantee – We guarantee our copywriting and conversion rate strategies will increase your sales.

For more details about our conversion rate optimization and persuasive copywriting services, call us at 877.SITEOPT (877.748.3678) or click here to contact us for more information.

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Last modified: January 17, 2008